The #Auplusprès communications campaign to support the French Paralympic team
Societe Generale has supported the French Paralympic team for 12 years. Under the Rio sun, our 126 champions gave a thrilling display where team spirit and individual achievement were the words of the day. Through its partnership with the French Federation for disability sports, Societe Generale seeks to democratise the practice of disability sports and promote its athletes. To do so, the company ran a communications campaign throughout September to promote the French Paralympic team and disability sports in general. Three videos were posted on social media sites (Tous Handisport Facebook and Twitter accounts) with the table tennis player Thomas Bouvais, long jumper and high jumper Angelina Lanza and wheelchair rugby player Jonathan Hivernat.
With this campaign and the #AuPlusPrès hashtag on Tous Handisport, Societe Generale confirmed its support for disability sports and athletes on social media.
The young people of Gol de Letra at the Paralympics with Societe Generale Brazil employees
Discover the experience of a group of fifteen young people from the favelas of Rio de Janeiro, supported by the charity Gol de Letra. The group was invited to cheer on athletes at Paralympic events. The aim of the operation was to raise awareness of the Paralympics among people from underprivileged backgrounds and offer them a source of inspiration, hope, motivation and ambition. Out of this extraordinary experience, we will remember the smile and joy of Dhovana, aged 17, for whom "Giving up is no longer an option".
An all-year-round commitment to supporting career opportunities for disabled people
Furthermore, Societe Generale is committed to supporting disabled people on a day to day basis. With its Mission Handicap, the Societe Generale Group is committed to building a more equal society. Indeed, all positions at Societe Generale are open to disabled people. The Societe Generale Foundation works alongside many organisations such as La Possible Échappée, Orange Rouge or Drop de Béton who work towards the everyday socio-professional integration of disabled people. The Foundation supports the social and professional integration of disabled people in France and abroad.
Throughout September, Carenews has published a series of articles covering Societe Generale's commitment to disability sport.
Find the entire series here !