In March 2013, The Societe Generale Corporate Foundation for Solidarity joined the collective, launched by the National Agency to Fight Illiteracy, which French Prime Minister Jean-Marc Ayrault has designated as a National Issue for 2013.
Check out the PSA produced by the French National Agency to Fight Illiteracy to raise awareness about this issue. This TV ad was directed by the communication agency DDB, which also created the provocative print ad campaign !
Fighting illiteracy: a major aim of the Societe Generale Corporate Foundation for Solidarity
Fighting illiteracy as a means of supporting people seeking employment has been a major priority for the Foundation since it was founded in 2006. This decision reaffirms the special place the fight against illiteracy occupies for the Foundation, which has supported some 150 projects since 2006. Spurred on by this new position within the collective, the Foundation will continue to support charities to fight illiteracy throughout 2013.
In France 2,500,000 people between the ages of 18 and 65 are illiterate
The most recent INSEE Information and Everyday Life 2011 survey, published in December, revealed that 2,500,000 people between the ages of 18 and 65 are illiterate, roughly 7% of the French population. These people have attended school but do not have the basic reading, writing and calculation skills to be autonomous in simple situations in their everyday lives and in seeking employment. But illiteracy is not an end in itself and numbers have fallen since the last survey, carried out in 2004.
For more information about the 2013 Great Cause, click here: www.anlci.gouv.fr