Every week, we take a close look at one of the Societe Generale Corporate Foundation for Solidarity's partner organisations.
Adie (Association pour le Droit à l’Initiative Économique) is a registered not-for-profit organisation which promotes the right to economic initiative and which is authorised to distribute microfinance and micro-insurance products. It operates across mainland France and in all of France’s overseas territories except Saint Pierre and Miquelon.
Active in French Polynesia since 2009, Adie provides training, support and financing for entrepreneurs who do not have access to bank loans and thus seeks to improve the institutional environment for microfinance and microbusinesses.
Developing employment in the Leeward Islands archipelago
In the Leeward Islands (Raiatea, Bora Bora, Tahaa, Huahine and Maupiti), starting up a business or an activity is very often the only way to enter the job market, but there are no support systems in place.
To meet this need, the organisation opened an office on the island of Raiatea at the end of September 2011 to serve Bora Bora, Tahaa and Huahine and provide advice for new micro-entrepreneurs. It now covers the entire region, and the number of support and financing programmes doubled between 2012 and 2013.
“We offer a great deal more support and advice than we do credit”, explains Olivier Pôté, regional director of Adie in French Polynesia. Entrepreneurs are given joint and individual training covering the whole lifecycle of a small business. They are also given access to specific marketing or legal advisory services. Approximately 70% of the micro-entrepreneurs supported by Adie become involved in primary sector activities, such as fishing and agriculture.
Thanks to Adie, people like Felix, a fisherman from Raiatea, have been able to continue with and develop their activity. When Felix’s fish pen was destroyed by a storm, he approached Adie, which helped him finance stronger netting for the pen and secure the long-term future of his business.
Adie French Polynesia plans to keep on expanding in the years ahead, especially in the Tuamotu Archipelago.
Find out more about Adie’s activities at: http://www.facebook.com/adie.polynesie
To know more about this organization : ADIE Polynésie