The organisation's aim is to prepare business founder applicants from parts of the population categorised as in difficulty for the creation of sole proprietorships. To do so, they deploy all the necessary methods for the projects initiated to be successful, in particular through advice, training, project monitoring on themes such as market research, accounting/management, sales/marketing/communications, time management and the legal aspects.
The project partnered by Societe Generale aims to promote the emergence of economic micro-projects led by the inhabitants of the underprivileged neighbourhoods of Marignane and Vitrolles. The initiative is upstream of the support journey towards setting up a business. It is not intended to replace or substitute for support structures: it is a complementary tool, the missing link in the chain which removes obstacles inherent to this population group, which is often socially vulnerable and remains distanced from the support systems available by common right.