The aim of the organisation is to help people at risk of marginalisation in order to enable them to obtain the best living conditions and to support them towards successful integration. The main beneficiaries are children and young people, but most programmes involve families.
The organisation manages 2 after-school reception centres for children and their families in Bucharest and Bistrita (educational monitoring, initiatives to combat illiteracy for children and adults). It has also put in place 3 intervention centres in public hospitals which provide social and medical services for abandoned newborns in particular.
In 2013, the Societe Generale Foundation supported a programme to combat illiteracy for young people and adults.
Starting from the observation that in the disadvantaged neighbourhoods of Bucharest and Bistrita, illiteracy affects more than 40% of the adult population, the organisation put in place a comprehensive programme to provide a response to this issue. The training comprises 3 workshops: language, basic know-how and IT. The most advanced and motivated beneficiaries have the possibility of following a training course which results in a qualification and to obtain recognised certification. They are supported in defining a career plan and looking for work by a professional integration advisor.
Societe Generale's Romanian subsidiary, BRD, and its employees have been involved with the Foundation Inocenti since 2010 through initiatives such as the annual Christmas toy collection campaign, visits and volunteering (in particular on training programmes) within the organisation.